Walking poetry
A creative from London had a gift of literary works with visionary application.
He decided to create an advertisement brand that involves two of his most favourite things... poetic writership and footwear.
He formed a team who saw his vision and supported him to make the vision 'walk' quite literally.
Before he developed his team, he would often record himself walking, waist height down to his feet when he was wearing a nice comfortable and stylish pair of smart shoes or casual footwear.
Everything he saw was through poetic lenses so each pair of shoes or trainers became a statement, an emotion expressed in walking poetry. The Walking Project was born.
Two walking sticks
The irony of this journey is that the creative you are reading about began to have issues with his feet and would gradually lose the ability to walk properly being reduced to walking with two walking sticks, resulting in having major surgery on his foot and ankle under the guidance of Orthopaedics.
Ten seconds in a straight line
His new disability in his feet would become his motivation to extend the vision nationwide as he sadly couldn't walk for the short form content any longer, he would ask family, friends and even strangers on the street to walk waist height down for 10 seconds in a straight line then he would add a poetic quote and upload the same day.
Soon this unique style of faceless short form content with feet walking and a four lined quote (Quatrain) ending with the unmistakable blue and white logo quoted The Walking Project began popping up on social media feeds and instantly became recognised and appreciated as authentic.
Thoughtfulness to footwear
We are about connecting thoughtfulness to footwear and walking. Merging key moments in every step and supporting new and existing brands to find their unique selling point with a quote.
Our unique advertisement services have been positively scrutinized and concluded to be problem solving for this fast-paced business world of entrepreneurship and footwear fashion.
We would like to thank each and every one of you who has walked for the brand up to now as without your feet the vision could not have become a real initiative.
Thank you
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